Monopreme

Monopreme was first imagined at the end of 2021 after an exhaustive business name search for a fictitious business name for a marketing company that wasn’t already taken. This alone was a monumental feat, as nearly every commonsense iteration of something-something Marketing has already been brainstormed, trademarked and officially registerd by someone else.

Do you want to prefix your business name with the name of a God from the Greek (or Roman for that matter) pantheon? Forget it. Ten people have already done it. A few of them may have actually been gods or at least god adjacent. Just ask Seth Godin.

Do you want to cleverly combine two marketing related words into one smart business name? Get in line. Plus, there’s really no point in creating a nonsense word to use as a fictitious business name unless you’re trying to obfuscate your identity as part of strategy to salvage a disastrous brand-image problem. Think Altria – you know, Marlboro. Never before, or perhaps since, has there been a more deviously malimagined corporate entity name. They’re just a bunch of well meaning altruists, don’t you know. It’s right there in the name. But what do you expect from the people who sell cancer?

However, back to the point at hand. The name “Monopreme” itself was already taken, albeit as a product name, by an existing (but totally unrelated) business that makes filaments for tennis rackets. Yonex. Luckily, not in the state of Missouri. Clearly, my intended business activities have nothing to do with tennis rackets, or any other rackets for that matter, so there won’t be any branding confusion conundrums.

If you were in fact looking for tennis racket strings when you came across this website, head on over to the Yonex website for all your racquet string needs Badminton, Tennis and Golf – Racquets, Strings, Clubs and Accessories | Yonex

But what does Monopreme mean? And why Mnemonics?

First of all, Supreme was taken. So Supreme Marketing was out. See the iconic American streetwear brand famous for their expensive bricks and ludicrously overpriced shirts. No doubt their lawyers are well paid, and I lack the legal funds required to argue with them over copyright infringement. Nor would I want to, no matter how excellent the name Supreme is. I guess I should’ve been more entrepreneurial back in 1994. Alas, I was 8.

Still, there’s nothing better than supreme. Just look at some of the definitions and synonyms:

Supreme. adjective, (of authority or an office, or someone holding it) superior to all others; very great or intense; extreme…

Extreme Marketing. Now that sounds like something a business might want. Just think of the extreme profits; the mind-blowing ad-creative; the extreme-extremeness of it all. It would be like 5 Gum, but for your brand.

You better believe that business name is already registered. Voluntarily dissolved. Sure, but try Googling “Extreme Marketing” and hoping to own the Search Engine Optimization (SEO) game on that one. Good luck. Extremely unlikely.

So, supreme is out but maybe I’ll just break off a little piece of it for myself. I’ll keep the -preme. Is that a suffix? Or does it have a clever meaning in Latin?

I must admit that I am not a scholar of the Latin language. I barely made it through Spanish with enough knowledge to help a co-worker navigate a baggage check in terminal at the Aeropuerto that was stuck on Espanol once. Ergo, I must also confess that my justification of the brilliance of the name Monopreme is a post-hoc exercise in making my decisions seem awesome. Let’s circle back to the beginning and justify the prefix “mono”. Of course, that’s Greek. But that’s just to illustrate how little I know about Latin. Luckily, I am neither a lawyer nor a Catholic, so it’s not such a big deal.

Mono: combining form, one; alone; single; with an extreme (now we’re back), singular character to the point of dominance or exclusion; (chemistry) containing one atom or group of a specified kind.

That’s hot. And related. At its inception, and until I can achieve a level of success that necessitates seeking out partners or employees, Monopreme is just one person. Technically a freelance or consulting operation, but with the desire to grow to become something greater. One extreme person. One extreme, supreme, marketing consulting machine.

Let’s take another look at the suffix -preme. Altogether, -preme is not a suffix but its constituent parts do have Latin meanings separately. Pre is a pre-fix meaning before. It’s built right into the word that defines it. A self-referential morpheme, making -pre a truly monoprematic morpheme.

If it’s not clear by that last sentence, I am a big fan of alliteration. I have been for as long as I can remember. You are too, even if you haven’t admitted it to yourself lately. One should always pursue their passions in the marketplace. It will make your materials much more marketable. Not only that, but it will make your life more enjoyable, and will undoubtedly improve the quality of your products or services. At least that’s what I’ve heard, right after I said it.

But I digress, endlessly. Pre is for before, afore me. Me: Latin, Spanish or English for me. This can have two meaning in the context of the newly formed business entity under that name. It can further signify that for the time being the firm is constituted by only one person, me. It also evokes a personal touch for clients, for whom the services exist to serve. It’s all about me, or you, or your customers. While not ideal for businesses engaged in not-for-profit activities of an altruistic nature, it is ideally fitting for the majority of firms that serve to satisfy the needs and wants of our currently dominant consumerist culture.

The time of Generation Me may have passed into obscurity after losing the battle for zeitgeist supremacy to Millennial, but the spirit lives on in the “i-culture” passed on to the now prime spending years Generation Z’s. It will likely live on until free energy is a reality. Not to mention, it’s philosophically the only thinking entity you’re capable of truly understanding or even proving exists.

Taken all together, Monopreme can mean “the one before me” which is what I sincerely hope to be for my clients. Abstractly, the services you receive from Monopreme will be of a singular nature, superior to all other choices, and tailored to meet your specific needs.

Despite the pantheon having been thoroughly exploited by the business community, Monopreme still evokes deific implications whilst hopefully avoiding a push over the precipice of sacrilege.

Monopreme has no relation to monotremes, although the possibility of using the duck-billed platypus as a mascot in the future is not off the table. Who doesn’t love a good platypus? I’m not a zoologist, but the platypus is a strangely exotic and unique creature. It’s a mammal that lays eggs. It so silly and yet so intriguing. It is an enigma, wrapped in a beaver suit, topped off with a duck bill. Anway, like I said, I’m not a zoologist but if you want to learn more about monotremes – have at it. Monotreme – Wikipedia

Monopreme Mnemonics was officially chartered in 2024 after a less thorough brainstorming process than the original Monopreme moniker. I had in fact been studying for the FAA Part 107 Unmanned Aerial Systems pilot exam in order to secure the necessary certifications to operate a camera drone for commercial purposes. I hope to soon be using this certification to offer drone photography services under Monopreme. If you’ve ever perused government created educational materials, especially those related to aviation, you will be keenly aware of the love of acronyms. Unfortunately, the authors of such materials often forego the mnemonic benefits of acronyms. Why?

If I understood how the government worked, I’d be in a completely different business.

Mnemonics is a fun word. Ostensibly alliterative, despite the silent “M”, Monopreme Mnemonics nonetheless bounces off the lips when you say it. Go ahead and try it out loud, no one is watching. You might need hip-hop level enunciation capabilities to pull it off back-to-back without sounding whack though – in which case I would refer you to the once popular emcee Eminem. Another M&M, not nearly as sweet as the candy that melts in your mouth though.

Mnemonic: noun, a device such as a pattern of letters, ideas, or associations that assists in remembering something.

This is the ultimate aim of marketing. You want your customers to remember your brand. The “m” is silent, but your marketing messages will be heard loud and clear: this is the unforgettable brand you were looking for.

Now that you know a little more about the thinking behind the naming of Monopreme Mnemonics LLC (dBa Monopreme Marketing or Monopreme) take a look at the rest of the website to see what services are currently available.

Check back soon for links to specific pages and a portfolio or work.

If you would like to explore the services this emerging marketing monolith offers, you can send in inquiry for more information to alexander@monopreme.net or leave a message at 573.647.4152